UVa Sports (Non)Marketing Strikes Again!
Wednesday, April 30th, 2008
Kris notices the latest fumble*:
I could be wrong with this opinion, but I was shocked that Coach Groh didn’t make the big-time radio rounds last week or so far this week. This country is obsessed with football and the NFL. Al coached in the league. I would think two potential top 10 NFL Draft Picks (top 15 when it was all said and done) would be an excuse to make some appearances on some national level shows. Jim Rome. Tony Bruno. Dan Patrick. Anywhere.
I could be wrong and if I am, someone please set me straight – maybe Coach Groh did make some radio appearances and the news didn’t make it to the message boards, but that seems unlikely since Chris Long’s media tour last week got a virtual play by play from the Sabre-ites out there. Someone in the athletics department should have been in “public relations, sell the program nationally this week while we can” mode, making phone calls, shooting emails, and telling Coach who he was talking to next. Seems like a lost opportunity to me.
If this is true, this might have been the biggest missed opportunity in Virginia football since that, well … heck, take your pick. There was probably some huge missed marketing opportunity last week too. And the week before that. Honestly, I don’t know if they could be worse at this if they tried.
Speaking of which, let me take this perfect opportunity to introduce a new category to warehouse all the brilliant moves and non-moves by UVa, the ACC, and whoever else: $3.50 Tap Water. You know, the mother of all bad decisions.
*message board post that will expire


